Google Keyword Planner is a powerful tool that can help you optimize your website content and improve your search engine rankings. While it is primarily designed for Google Ads users, there is a way to use it for free. In this blog post, we will guide you through the process of using Google Keyword Planner without spending a dime.

Step 1: Sign Up for a Google Ads Account

To access Google Keyword Planner, you need to have a Google Ads account. If you already have one, you can skip this step. If not, follow these instructions:

1. Go to the Google Ads website and click on ‘Start Now’.
2. Sign in with your Google account or create a new one.
3. Enter your business information and click on ‘Submit’.
4. Set up your billing information, but don’t worry, you won’t be charged unless you create an ad campaign.
5. Once your account is set up, you will be redirected to the Google Ads dashboard.

Step 2: Access Google Keyword Planner

Now that you have a Google Ads account, you can access Google Keyword Planner:

1. Click on the ‘Tools & Settings’ icon in the top right corner of the dashboard.
2. Under the ‘Planning’ section, click on ‘Keyword Planner’.
3. Choose the ‘Discover new keywords’ option.
4. Enter a word or phrase related to your business or website in the ‘Start with keywords’ field.
5. Click on ‘Get Results’.

Step 3: Explore Keyword Ideas

Google Keyword Planner will provide you with a list of keyword ideas based on your initial input. You can explore these ideas to find the most relevant and high-performing keywords for your website:

1. Review the list of keyword ideas and select the ones that are most relevant to your business.
2. Click on the ‘Add to plan’ button next to each keyword you want to include in your plan.
3. Once you have added all the desired keywords, click on the ‘Review plan’ button in the bottom right corner.
4. Review your plan and click on the ‘Download plan’ button to save it as a CSV file.

Step 4: Use the Keyword Data

Now that you have downloaded the keyword plan, you can use the data to optimize your website content:

1. Identify the keywords with high search volume and low competition.
2. Incorporate these keywords into your website’s meta tags, headings, and content.
3. Monitor your website’s performance using tools like Google Analytics.
4. Make adjustments to your keywords and content based on the data.

By following these steps, you can make the most out of Google Keyword Planner without spending any money. Remember to regularly update your keyword strategy to stay ahead of the competition and improve your search engine rankings.